Illustration Roundtable is a monthly event of curated webinars and interviews with the best Chinese creatives working in the field of illustration and visual arts.
Each year we produce 12 episodes and other bonus content. It is a window for visual communication students and creative peers to learn from the best in the field. It encourages transparent dialogues and nurtures the creative industry in China.
The goal is to attract the target audience online. The social media promotions need to be eye-catching and effectively deliver information about the coming guests, the topics, and the method of sign-up. The challenge is to have a consistent system while giving each episode a unique voice of its own.